Seed Family

Ev Sanatlari

Digital Commerce / Vertical Retail

Vertical e-commerce experience for crafts and home products — the Ev Sanatları face of the Kızılay multi-brand platform.

Ev Sanatlari

What does it do?

Ev Sanatları is a vertical commerce experience for crafts and home products. It is the category-specific face of the Kızılay AVM multi-brand backbone.

Expected outcome

Outcome: vertical experience strengthens; infrastructure cost is shared.

What problems does it solve?

Generic e-commerce UX not fitting a vertical category

Need for product story and merchandising

Brand identity lost on a shared platform

Desire to keep category operations distinct

What is the product strength?

Vertical retail experience

Runs on the Kızılay AVM backbone

Brand-specific storefront

Shared stock / order advantage

Where is it most effective?

01

Crafts / home-product categories

02

Shared infrastructure while keeping brand storefront

03

Campaign and category merchandising

04

Vertical store inside a multi-brand group

Gartner category

Digital Commerce / Vertical Retail

Argus connection

Shared payment/notification line via SeedCom; security aligned with the Argus ecosystem.

Screenshots

Ev Sanatlari Ev Sanatlari

Capabilities

Vertical storefront

Crafts-focused catalog experience.

Store network

Applications, approval, and product management.

Orders

Cart, payment, and shipping tracking.

Architecture

Ev Sanatları is the brand layer of the Kızılay AVM multi-domain architecture. It shares the .NET 9 / PostgreSQL / Redis / Elasticsearch backbone; catalog, storefront, and SEO rules are brand-specific. Store and order flows are managed via central admin.

  • Brand domain · SEO
  • Shared commerce backbone
  • Catalog & storefront
  • Central admin · stores

Highlights

  • evsanatlari.com
  • Kızılay multi-brand platform
  • Per-domain SEO
  • Central admin

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